EC3 Raconteur Sponsorship

Brief

EC3 is a law firm that specialises in the insurance sector and it had agreed to sponsor a Raconteur report into the future of insurance. We were brief to design a banner that promoted both sides of the business; the legal side which provides advice and the consultants side which helps companies with the application of the law.

Design/Create

Each side of the business has its own proposition and our creative approach was an analogy of the human brain which, while a holistic organ, different sides are responsible for different functions.

Our design had one side of the brain in a monotone style reflective of the black and white nature of the law to represent the legal side of the business, “legal insights”; the other side of the brain was multi-coloured and more fluid representing the challenges in the application of the law. This represented the consultant’s side of the business – “business know-how”.

Outcome

The banner ad was well received by the publisher who felt it was graphically strong and fitted well with the publication. EC3 themselves had a good response with inbound enquiries.

April 2018
Date

EC3 Legal
Client

Paul Bailes
Designer

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