Mobile phones are constantly changing, evolving and improving. Today’s mobile phones, or should I say smart phones have provided us with powerful computers in our pockets. From the one trillion photos that will be taken worldwide on mobile phones in 2015 to the 100 billion apps downloaded from Apple’s App store, smart phones have become a global phenomenon used by people on a daily basis.

This demand for smartphones and connectivity has resulted in the evolution of more powerful data networks with 4G and wifi networks on most street corners being considered the norm and expected. This has fuelled dramatic growth even within the past 12 months in the number of Google searches from mobile devices. It was only earlier in 2015 that Google themselves reported that for the first time it was seeing more search activity on mobile compared to desktop. This only applied to a few countries at the time such as the US and Japan. Recently however Google has revisited this statement. Google’s senior vice president of search, Amit Singhal outlined that worldwide, the majority of Google searches happen on mobile devices, exceeding that of desktop.

It is interesting to note that desktop Google searches are still on the rise, steadily increasing month on month. It is more impressive therefore to think that mobile searches, a relatively new technology in comparison, has caught up and overtaken desktops, a perfect illustration of people’s willingness to accept and embrace convenient technological developments.

By indexing over 100 billion links within mobile applications and integrating this within search results, Google has created a seamless user experience in which information from applications will appear in search results.

Google search has started to team up with other corporations in a bid to streamline their searching experience. The recent collaboration between Google and Twitter has resulted in social media updates being fed directly into Google’s search results, further broadening Google’s domination of mobile search.

So what does this mean for your website? Firstly ensure that it is responsive, or put simply, mobile friendly. Secondly, keep your consumer in mind and ensure the design of your website makes it easy for them to access the information they are looking for. You can read more about this in our blog – Websites: keep them simple.

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