Marketing Branding Offline Online Experiential

The creative industry can help businesses get ready for a brand new world Now in the 10th week of lockdown, the Government assertions that that economy will be able to…

Marketing Branding Offline Online Experiential

Two Ears and One Mouth – the Importance of Collaborative Design

According to the Greek philosopher Epictetus, “we are born with 2 ears and one mouth so we can listen twice as much as we speak”. A piece of advice regularly…

Woman standing with her eyes closed and arms out, with a blue background
Branding Experiential

The colour blue

In 1999 Pantone named the sky blue Cerulean as the colour of the new millennium. Pantone selected the colour Blue Iris as the 2008 Colour of the Year telling us:…

close up of yellow rubber ducks
Branding Experiential

The colour yellow

Yellow is bright, happy and stimulating. It is associated with intellect and the expression of thoughts. It improves memory, judgement and the capacity for decision-making. Yellow also promotes the assimilation…

Close up of slices of oranges
Branding Experiential

The colour orange

Orange is the “happy” colour par excellence. It frees emotions, promotes self-esteem and the capacity to forgive. This stimulating colour fights depression and cultivates good humour. Lighter hues such as…

Black and white image of the angel of the north
Branding Experiential

Black & White

Black is associated with power, elegance, formality, death, and mystery. It creates diverse characteristics: providing a feeling of protection and comfort and at the same time a sensation of mystery….

close up of violet fabric
Branding Experiential

The colour violet

Violet combines the stability of blue and the energy of red. Violet is associated with royalty. It symbolises power, nobility, luxury and ambition. It conveys wealth and extravagance. Violet is…

Red ferrari
Branding Experiential

The colour red

Red light has the longest wavelength and the slowest vibratory rate. Red light has been shown to stimulate the heart and thus blood circulation. It also fortifies the body and…

close up of green bamboo
Branding Experiential

The colour green

Green stands as a symbol of life, growth and harmony. When we think of green, we imagine many of nature’s offerings such as forests, trees, grass, olives, apples, lichen, jade…

Phone with icons representing apps floating off it.
Marketing Branding

Branding: A brave new world

The modern day term branding is believed to have been derived from the Old Norse term to burn – ‘brandr’. Historically, cattle, slaves and crockery were branded with hot irons…