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CII Research Reports

Client

The Chartered Insurance Institute (CII)

Designer

Rob Wellings

Our brief

The CII’s Press and Public Affairs department produce reports on a range of topics, sharing their knowledge and insights. Not only are these made available to the insurance industry, but they also lobby government on insurance industry issues too. Working within the CII brand guidelines we were briefed to design a series of reports that covered a range of topics. 

What we did

Design:  Having taken time to understand the content of the various reports, imagery was brought together that whilst specific for each report, holistically worked together. This was also true of the grid and typography for the different reports.

Create:  Once design concepts were approved, we progressed with creating each report. The final reports were available in both print and digital format.

Outcomes

A suite of reports that visually reflected the professional nature of the content and which increased the perceived value of the report. These branded communications also enhanced the CII brand and reputation.