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Ultimate Finish

Client

Ultimate Finish

Designer

Paul Bailes and Mark Bickerton

Our brief

Ultimate Finish provide quality car care products and to some extent they had created confusion about their brand in the market place. We were given the brief to re-design their brand image and positioning to re-establish Ultimate Finish in the market. The new brand needed to have an automotive feel, be iconic and provide a reference back to Three 60 (previous brand name) so that exisiting customers could make the link.

What we did

Think:  We undertook research to understand the car care market and Three 60/Ultimate Finish's share. During this process we collaborated with our client to define, vision, values and personality. Understanding this was key to developing the positioning for the brand.

Design:  The "Think" phase completed, we progressed with the design process, visually exploring options for the new logo, and brand identity, considering what was learnt in the "Think" phase and and the most appropriate way to apply new designs to the business and their marketing collateral.

Create:  Having established a design for the new logo and brand positioning through the "Design" phase, we completed the project creating brand collateral for print and digital use.

Outcomes

"We have always had a core of loyal customers but struggled to build on this customer base as to some extent we were guilty of creating confusion in the market place. Cohesion was given the brief to re-design our brand image and positioning to support our business objectives and marketing strategy.

The new branding has now been successfully implemented into our marketing communications and ecommerce site, www.theultimatefinish.co.uk and has resulted in increased sales and a bigger, loyal customer base through better brand awareness within our sector. We see this as a significant return on our investment, having had a positive effect, supporting our plans in growing the business."

Jez Gilman • Managing Director • Ultimate Finish