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Davies BIBA Stand 2016

Client

The Davies Group

Designer

Paul Bailes

Our brief

Having worked with Davies on their BIBA stand in 2015, we were again engaged to design and construct their stand at the 2016 exhibition.

The brief was that the stand should be a hospitality space to engage and draw in delegates. As part of the brief for 2015 was to design a modular stand where elements could be reused, the 2016 stand needed to use existing modules from the 2015 stand. The messaging on the stand needed to integrate the ‘Reimagining’ theme, and to promote the key message that Davies now provided cross-class claims and loss adjusting services.

What we did

Think: We considered how we could update the reimagining theme and how, visually, it could be communicated. Given a key criteria of the brief was to promote cross-class capability and bespoke services for brokers and MGAs, offering a coffee (or cocktail later in the day) would provide opportunities for sales conversations. To link the reimagining theme we came up with the idea of a bar – The Reimagining Bar, where delegates could take time out and in conversation with the Davies team, they could reimagine the sort of claims service they both need and want.

Design: Using Davies corporate identity, the design of the stand linked to the reimagining theme using ‘thought’ bubbles each containing words relating to the core message being communicated. In addition, a pod on the stand played a presentation with more details about Davies as a group and the products and services they offered. Finally we redesigned their brochure to include a series of product cards held in a pocket in the inside back cover.

Create: In this phase of the project artwork and digital assets were created and with our stand building partner, Keyboard Group, we manufactured and installed the stand at the venue in readiness for the event.

Outcomes

The stand provided a base for Davies at BIBA 2016 where they could connect with Brokers and MGAs in a space that not only communicated their ambitions for the event but which also provided an engaging hospitality space for customers. In addition it did this in a way reflective of the brand and which informed delegates and other exhibitors about the products and services offered by Davies Group. The stand was well received by delegates providing high footfall throughout the event.