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Paul Bailes

Paul Bailes

Managing Director

Paul is an enthusiastic marketing and design professional with a passion for building brands and an ability to think logically whilst still thinking outside of the box.

With over twenty five years’ experience in designing and implementing corporate identities, brand management systems and marketing communications, Paul began his career after studying graphic design and illustration at Newcastle College of Arts & Technology and Sunderland University.

In 1991 Paul took the role of designer at Independent Insurance, a recently formed insurance provider. Over the next seven years he worked within the growing and award winning marketing department and within one years was appointed to the role of design manager. He was responsible for the in-house design team and the company's brand identity.

Having lead the design team at Independent Insurance for a number of years, Paul was keen to further explore the importance of design and brand management. He therefore joined Integrity Design Management in 1998. As part of a small company and as one of the first members of the team, in his role of Design Manager, he worked with Volkswagen UK implementing the global Volkswagen identity concept across all applications and environments throughout the UK and to set in place all the tools and support necessary to ensure that a consistent client managed identity is maintained long term. Key to this project was writing and implementing a Retail Identity Management System to enable the 13,000 Volkswagen retailer staff to achieve consistency in managing the Volkswagen identity throughout the retailer network. 

Having successfully completed the VW project and looking for another challenge, Paul established Cohesion in 2003, a creative agency with a business focus. Paul's underpinning belief and ethos for Cohesion is the value of a strong and consistent brand aligned strategically with marketing activity designed to deliver a business plan - after all, design without strategy is art! 

Paul is always keen on self-improvement, particularly when it comes to ways in which to improve both his own technical knowledge and also when he sees a practical opportunity for his clients. Paul ensures that both he and Cohesion keep technological knowledge current - be this introducing new software and/or learning new skills. He has undertaken a 2 year business management course with Kent University aimed at small business owners and has applied this knowledge and experience to improve business processes to the benefit of both Cohesion and its clients.

Invicta Chamber of Commerce Entreprenuer of the Year 2008

Professional bodies
Member of the Chartered Society of Designer
Member of the Design Business Association
Member of the Institute of Directors