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Marketing

Market research

We identify the views of customers, competitors and staff. We gather information about target markets that allows us to deliver a meaningful understanding of the current situation.

Marketing strategy

We work with you to outline the company’s future, then we plan the activity and marketing communications that will help achieve your company’s vision for the future. At the heart of our marketing strategy is the development of a content plan that delivers content appropriate to your marketing objectives. In turn, we use this plan to co-ordinate both online and offline marketing communications.

Online and social media marketing

Traditionally, companies published their messages using a mix of an advert, poster, brochure or website. Today, consumers are looking for a more meaningful dialogue centred around online and social media marketing. Our online marketing services focus on creating interactive and engaging opportunities through consistent use of content used across your website email newsletters, social media and blog. Using the right content appropriately will give you the opportunity to build your brand personality online.

Public relations

This should be an important part of your marketing activity. Using PR can increase awareness of your brand, enhance your reputation and inform your customers and prospects. And when things go wrong, PR can shape a crisis management plan. We can help you develop a PR strategy, write regular press articles and provide flexible support packages for media relations management.